Big data represents one of the most valuable assets any business can hope to gain. It offers a map to your market’s behaviour, and the insights you need to be able to predict the direction in which your target market – and, by extension, your business – is heading. One of the toughest problems for…
One of the greatest challenges for businesses of all sizes is not only attracting potential customers, but closing the deal on the right kinds of customers. This can be especially challenging for professional service providers. It is impossible to scale your time the same way you might scale production on a physical product. How can…
It’s no secret that Google loves updating its SEO algorithm. In fact, over the course of a year, they may make upwards of 500+ changes! SEO is the process of optimizing your content, so it shows up more often in search results. With so many changes to navigate, it’s easy to miss something. And soon…
Site content is of the utmost importance, but how many times can you keep writing about the same thing over and over again. This is especially true in the world of finance, business and marketing. However, every once in a while you will come across a site or brand that has put in the time…
Marketing that’s made for everyone (massive marketing), and not the target group, is the one used in traditional marketing, while the one that’s set for the target group was established with digital marketing. A marketing campaign that’s set up to the target group is cheaper and more effective to reach the goal – to sell…
We have all been on a website and had a chat box pop up and ask us if there is anything that we need help with. More often than not, the person who we start chatting to is not a person at all. Chatbots are computer programs that have been designed to have a conversation…
Customers are the most important people to keep happy when you want to grow your business greatly. If they are facing a problem or issue with your product or services, they should be able to reach and contact you quickly to gain the required assistance, help or guidance to get rid of the issues as…
Are you trying to stay up with the latest marketing trends so that your company can grow its audience? With advertising constantly changing with the rise of social media marketing and eCommerce, it can feel hard to keep up with the newest, hottest trends your company needs. Keep reading to learn about the biggest advertising trends…
Logo design is more than just freelance and graphic work. Your logo brings life to your brand, while also making it stand out from the crowd and relate with audiences in ways other marketing campaigns can’t. Just take a look at names like McDonalds, Starbucks, Nike and Target, who can all use their logo identity…
The possibility of remote work used to be little more than a curious novelty offered by a handful of enterprising startups who dared to be different. However, the modern reality of the situation is that remote working is becoming much more of a mainstream option for a number of businesses, regardless of size and scale….
What if taking things “over the top” was the best marketing move your company could make? Over the top advertising is a powerful new strategy to capture customer attention and build your brand. Unfortunately, most businesses don’t know how what OTT advertising is and how it can work for them. Keep reading to discover how…
It doesn’t matter if you’re a solopreneur or if you’re the owner of a business with employees – managing client appointments while keeping everyone satisfied is by no means easy. A lot of time is wasted every day going back and forth via email, coordinating time availability options. And then there’s the huge time suck…
When was the last time you met a customer or client of your business? This might sound like an obvious question but be honest. In today’s digital world of huge corporations, most people who own companies don’t meet their clients or respond to their needs individually. But engaging with clients or customers on an individual…
Are you interested in using software to improve your business workflow? You’re in luck. There are plenty of options out there. And not matter what it is you are trying to improve, automate or scale, there is likely an affordable solution out there for your business needs. In fact, the budget for SaaS products to…
The Internet is a wonderfully powerful, empowering and varied place. As the shift moves more and more away from the desktop computer experience and toward mobile devices — indeed, mobile devices account for more than half of all website traffic worldwide as of 2017 — the user experience is simultaneously shifting far more toward the…